People have been using Facebook and Twitter to assist in business dealings for quite a while now. Companies like Yammer have attempted to take the idea of the feed that Facebook and Twitter popularized and translate it to organizations for internal conversations. In my humble opinion, no one has gotten it right until now.

Salesforce has just released their 4th cloud which they have dubbed ‘Chatter.’ Chatter is basically a collaboration cloud that takes the best parts of Facebook (News Feed) and the best parts of Twitter (One-way following) to create a social network for the organization. Not only can I follow a person within my company and have their updates display on my Feed, but I can follow an Opportunity as well. This becomes extremely powerful when multiple individuals are working on one deal and need to collaborate without the clumsiness of email threads.

The power with this concept lies with the passiveness of it all. If I recieve an email, I feel the need to respond to it right away or leave it to die as an unread message in my ever expanding inbox. With Chatter, I can simply view an individual or deal that i’m working on at my convenience and get a bird’s eye view of all happeninings without missing a beat.