Video has more than a half century of sales experience under its belt, but now that YouTube has become one of the most popular search destinations it’s time more organizations utilize its power. Salesforce has almost 1,000,000 views on less than 1000 videos, Google educates all of their new features and products with educational cartoons and smart small businesses do the same. Educating potential customers on your industry with a helpful video like Salesforce’s ‘What is Cloud Computing?‘ is a great way to build trust and credibility. You don’t need a media team to provide something great; a $200 flip camera, some creativity and the knowledge others want that you possess is all that’s required.
Here’s the New Yorker’s engaging video selling their iPad app